Multiverse News

Travelers that want to wake up in a luxury hotel in an exotic location and feel like they were still at home will love the new “Feel at Home” service at Homemark Hotels. Today, Homemark unveiled this hotel service for its Premiere Imposed Rewards members. As a complimentary service, Homemark will recreate the guest's home in their hotel room. Prior to a stay, guests can upload pictures, video, and audio of their families, bedrooms, and living spaces. Homemark’s specially trained room coordinators will create their hotel experience to be just like their home experience—same room, same bed, same furnishings, same annoying sounds, same loud kids, same dirty clothes, and same disorder and disarray. The guest’s social media posts are also mined for information to include complaints about neighbors, co-workers, kids soccer games, loud parties, broken appliances, grocery prices, and politics. Homemark hires actors to play key roles, such as “Annoying Neighbor”, “Whiny Child”, “Ex-wife Complaining about Alimony”, “Unemployed Brother-in-law”, and “Absent Father”. Guest will receive early wake up calls from lawyers, doctors with messages about their poor health, car warranty robocalls, a child asking for money, and even obnoxious neighbors with the latest gossip to share. Despite the extraordinary focus on realism, early reviews hint at trouble for the upstart hotel chain. Guests reported nightmares, panic attacks, depression, a feeling of worthlessness, and thoughts of suicide. In response to the early criticism, Homemark is making slight adjustments to the service to “better serve its sophisticated clientele and their unique home environments.”