Polar Bear Adoption Program Cancelled After Bears Arrive
The International Climate Committee (ICC) animal adoption program was canceled just two months after it started. The ICC's approach to raise funds to save animals around the world was initially hailed as a complete copy of the successful World Wildlife Fund (WWF) animal adoption program, even stealing most of the content from the WWF website. The ICC created a series of animal-specific fundraising campaigns focused on saving animals endangered by climate change. The adoption programs were designed to raise money and drive action from donors by compelling them to sponsor a cute and lovable animal, receive some poorly made and ecologically questionable animal toys, and receive even more SPAM-like marketing emails and the occasional update about how that animal's life has been improved through their donation. Polar bears received a specific focus by the ICC marketing team. The polar bear adoption efforts emphasized the challenges facing polar bears: shrinking Arctic Sea ice, their inability to hunt and feed their young, their zany adventures wandering into human villages, and their love of seals for snacks on those icy cold days. Due to a reported “clerical error” and possibly a misunderstanding in translation, the adopted polar bears were collected from the Arctic and delivered to their donors' homes as part of the adoption process. Unfortunately, neither the donors nor their adopted polar bears were very happy with the arrangement. Several homes were destroyed by the confused adopted polar bears. The ICC apologized for the error, immediately canceled the adoption program, and planned the return of the polar bears to their native habitat once a freight shipping service agrees to handle the transportation of the cute, cuddly, large, and angry bears.